Some New York entrepreneurs have made it big in the city that never sleeps, easily connecting with opportunities for expansion both off and online. But if your site is struggling and your web traffic is low, you well know the value of a New York City SEO expert.
Is there a reliable method for a website to increase the volume of its web traffic? Many entrepreneurs have resorted to self-help measures, while others have hired scam artists who do nothing to improve the functionality or page rankings of their site.
So, is there anything specific that a business owner can do to boost their online visibility and resulting web traffic? The obvious answer is to hire a New York City SEO guru worth your time and money. But how can you tell if your so-called expert really knows their craft?
Below is a list of six questions that any reputable New York City SEO expert will have quick and clear responses for:
Question 1: Please explain the differences between a strategy of on-site and off-site SEO. Onsite is to enhance the actual site, and offsite is to improve link building from quality sites to your site. An inability to answer this question is abysmal; move on!
Second Interview Question: How will you demonstrate your effectiveness? Are there detailed tracking tools and analytics you use? You need to hear something about Google Analytics, or something similar.
Third Question: Are there recent changes within the SEO industry that you believe will change how you optimize my particular website? Trends and SEO methodologies are incessantly changing. They should be able to rattle off several things that have changed within the last year and how this may or may not affect how to optimize your site.
Question 4: Can you give me an estimate for how long this will take? Short-term spikes in ranking are never a permanent solution; therefore, this would not be the right expert.
Fifth Interview Question: Can you explain the pros and cons for SEO versus a pay-per-click (PPC) strategy? PPC can be a good short-term strategy, but SEO should be used for continuous and long-term growth. There's no substitution for an organic SEO strategy - none!
Question 6: Will I be working with you as an individual contractor or are you a part of a larger SEO company? Lines of communication must always stay open. If they shy away from open lines of communication, check them off your short list.
So, there they are: Six specific questions that any experienced New York City SEO expert should know. And if they are unable to answer these questions fully? Continue searching for an expert. Bear in mind that New York City never sleeps, so you are bound to connect with the right expert, day or night.
Source : By Shaun V. Barr,About the Author:
Our New York City SEO (http://www.crexendoseo.com/local-web-marketing/new-york-city-seo) team can increase marketing optimization efforts in areas that are generating the best search results. The system of values regarding concerns developed here can be seen by visiting: www.crexendoseo.com.